Blossom Creates Brand Strategies
A clear brand strategy is the starting point for all brand and communications activities. Blossom can help with this by exploring your overall brand positioning relative to customer needs and the competitive landscape. This can lead to brand development such as brand positioning recommendations, a brand architecture review in line with market opportunities or a new communications campaign designed to clearly articulate who you are and what you stand for.
A clearly defined brand strategy should be viewed as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy is imperative to a thriving business regardless of market sector.
Why the essence of your brand is so important
Before engaging on any brand project, we will work with you on defining the essence of your brand (if it doesn’t already exist). This will ensure that all of the activity that follows is truly rooted in your business strategy and is aligned to your brand.
The process we follow to develop your brand essence will be tailor made based on your requirements so that we can seek input from key stakeholders along the way including customers and staff.
A clearly defined brand essence is a key foundation to your overall brand strategy and we will work with you to ensure that this is as simple and compelling as possible so that it informs everything that you do.
You Need A Concrete Foundation To Ensure Your Brand Remains Consistent
Once a brand has been established with a clear set of guidelines and agreed Key Performance Indicators (KPI’s), it is important that this brand is actively managed. That’s where we come in. We have lots of experience in managing brands on behalf of clients. This activity can range from the development of scorecards that help you monitor your brand’s performance to the development and management of a brand guardianship process that will ensure all of your communications activities remain consistent over time.
So whether you have an established brand, a new brand, a brand that has lost its way a bit or a brand that simply needs a pep talk, you need to contact us. Why?
Because we just love brands!
We deal in the process of maintaining, improving, and upholding a brand so that it is managed in line with your business needs.
We’ve worked with Microsoft, O2 and Telefonica for a number of years, supporting the development and management of their brands so we have lots of experience in this key area.
Investigate And Evaluate Your Brand
The first step in developing a marketing strategy is to ask some simple but very important questions. As simple as these questions seem, they will force you to really think about your product, market and more importantly your customer.
Determine your audience
What is your company’s USP?
What are the benefits to your products or services?
Who is your target market?
How will you position your product or service?
We analyse so you don’t have to
By allowing us to analyse the market, current and upcoming trends will be investigated which in turn gives us the neccessary insights to develop both an approach and plan so your business can thrive.
Analyse and Optimise
This is the process of analysing one or more potentially interesting markets or segments in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.
Focus Group Facilitation
We love listening to people. Listening can help to shape your plan and make sure that your Marketing actually strikes a chord with people.
So, if you’d like to have someone listen to your customers and give an unbiased view on what it means for you, then get in touch.
What can we say? Communications is at the core of what we do.
We can programme manage external communications through the line for you or plan and manage an internal communications programme for you.
We know how important it is to get the right tone of voice when writing copy. We’ve worked with AA Ireland, O2 and Coillte on how to write in an engaging and consistent way when communicating with their customers.
We’ve plenty of experience managing agencies – ATL, BTL, Research, Design. We understand what you need and can work with you to help get the best from the agencies you work with.
Juicy Marketing Projects that you just don’t have time for
Sometimes there are things that you’d really love to do. If only there was more time. That’s where we can help. We can take on a marketing project and run with it until it’s done and off your desk. Just give us a call.
At Blossom, we pride ourselves on getting each project complete on time and within budget. We actively work with our clients to manage the tasks, team, budget and timeline for each project ensuring success at every milestone. We can also source and manage appropriate external resources depending on the project needs saving our clients’ time and ensuring the project has the necessary expertise at the most appropriate time.
Internal Understanding Is Key For Strategic Growth
If your employees have a good understanding of the company goals and values it’s natural that they will become advocates for your company and ultimately be your greatest brand ambassadors. It’s that simple. Blossom can assist in the development of an employee engagement programme so that employees are engaged and you can fully benefit from their input. We have extensive experience in creating and managing employee engagement programmes that deliver results. Just call or e-mail us to find out more.