YOUR BEST BRAND AMBASSADORS ARE CLOSER THAN YOU THINK
So, the insight has been gleaned, the proposition developed, the business case approved and the creative and media plan all signed off. Ready to go? You bet. Sure? Well, what about your internal team? Have you engaged your internal team on the company’s external message? Do they understand it, believe in it and are ready to sell it on your behalf too? If not, you’re missing a trick. Read the full article by Sarah McDonough on LinkedIn.